Ted Lim
Ted Lim, Founder and Chief Creative Officer of DIFF Creative Consultants is one of Asia’s most respected creative leaders. The former Regional Chief Creative Officer at Dentsu Asia-Pacific worked from China to Australia to produce Innovative Business Solutions in the digital, social and experiential space that got people to stop, stare and share. Work that was different and made a difference from engagement to transaction.
He believes “We’re in the business formerly known as advertising” and marketing in the experience economy has to move people to move business. “Data tells us where the customer is. Media gets us there. What we do when we are face-to-face with the customer, that’s creative.”
His integrated campaign for Toyota got millions of views and TIME magazine’s attention, “This Toyota ad is utterly insane – and wonderful”. The work his team produced won a slew of business – Coca-Cola, Prudential, Unilever, Adidas, Qantas, Uniqlo, Yamaha and Zespri – and global recognition.
Ted was Cannes Lions Jury President and honoured by AdWeek as one of 13 global creative leaders whose ideas advanced advertising worldwide. He spoke at the World Knowledge Forum in Seoul, talked about “Simple Truths” at the P&G Asia Brand Managers College in Singapore and shared his thoughts on “When Data Meets Creativity” in Cannes.
Under his watch, Dentsu Asia-Pacific won the D&AD Black Pencil, the Cannes Lions Grand Prix, The One Show Best of Discipline, the Facebook Award for Innovation and the Asia-Pacific Effie Gold Award. The network was crowned Campaign Brief Asia’s Most Creative Network 2017 and 2018 and AdFest Network Of The Year 2017, 2018 and 2019.
For more information, visit https://www.linkedin.com/in/ted-lim-3a288440/
Ng Heok Seong
Seong, Founder and Chief Creative Officer at Diff Creative Consultants. His career includes stints at Naga DDB, Lowe & Partners, Havas worldwide, McCann Kuala Lumpur as well as Dentsu Singapore, with experience in producing solutions in branding, design, digital, social and experiential across a wide category of businesses, locally and regionally.
Seong is a firm believer of marketing solutions rather than advertising solutions. He believes in 'Disciplined Creativity' which produces creative solutions that in turn, translates into real business results for clients.
He has been awarded in every major award show and has sat on the jury at Cannes Lions, AdFest, Spikes, New York Festivals and Citra Pariwara in Indonesia.
In 2017, he had the privilege to speak at Adfest and Spikes Asia.
For more info visit: https://www.linkedin.com/in/heok-seong-ng-4a377937/