Works
MYVI KAWAII
'MYVI KAWAII'
PERODUA (MALAYSIA)
Promotion /
Creative Strategy /
Innovative Business Solutions
(Naga DDB Malaysia)
Perodua had challenges with Myvi sales after news leaked that a new model will be launched soon. Usually in white, black or silver, the cars were painted pink and repurposed as a limited edition designed for women. The cars sold out.
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